I don’t know if you guys remember, but at the end of [LIFE] magazine they had a thing called ‘Just One More,’ which was like one last cool photograph in the magazine…

[The first assignment I got from LIFE] was to do one of those, and what they asked me to shoot was a parking lot. It was a picture of a parking lot. That’s how they’d decide if you could make something happen.

Greg Heisler

From a two-hour presentation Mr. Heisler gave at an Ilford exhibition of his work in February 2013. Watch the entire talk here.

(via petapixel)